1. Integrity management is the base of enterprise survival.

2. Excellent service is the source of enterprise revenue.

3. Innovation is the soul of enterprise

4. Learning is the key to wisdom.

5. Ideas decide way out. 

6. Be man in advance.  

7. Customer demand is the driving force of our improvement.

8. Corporate image is the intangible assets.

Integrity, Performance, Knowledge, Action

Integrity: Treat people with sincerity; Integrity management; Be loyal to enterprise; Be hospitable to customers; Be sincere to colleagues.

Performance: Work efficiently; Operate efficiently; Handle affairs efficiently; Create value for customers, enterprise and yourself.

Knowledge: Try to learn all kinds of knowledge; Master professional technology and position skills, Build learning enterprise, Innovate thinking way; Meet requirements of knowledge economy and information age.

Action: Bold and innovative; Enterprising and improving; Transposition thinking; Sustaining innovations; Turn good ideas into practical actions.